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stuntworms23
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Joined 07/06/2008
Posts:5

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Daily Subscription Msg 1 Posted: 09:47 PM 07/06/08 (CST)
I'm a college kid that is trying to start my own soft plastic company.. I have made many different molds as well as worms used for trailers, jigging, carolina rigging, drop shot or any other method you use to land your fish.. I have field tested them myself as well as one of my fishing partners and we have caught all different species ranging from crappie to northerns. If you know how I would go about selling my product please shoot me some advice i'd really appreciate it
WebDude
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Joined 02/26/2004
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Daily Subscription Msg 2 Posted: 07:17 AM 07/07/08 (CST)
Hey stuntworms23,

Welcome to My Fishing Pals. Glad to have you aboard!



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Ted
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Joined 07/18/2004
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Daily Subscription Msg 3 Posted: 01:02 PM 07/07/08 (CST)
Welcome to the forum, stuntworms23! That wouldn't be a Creepy Crawler set now, would it? smile smiley smile smiley smile smiley


Ted

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stuntworms23
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Joined 07/06/2008
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Daily Subscription Msg 4 Posted: 04:34 PM 07/07/08 (CST)
haha very funny ted...one of my buddies dads used my finesse worms in a tournament down here and placed second,so they must work I just don't know how I would go about marketing them
nofishfisherman
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Joined 06/30/2005
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Daily Subscription Msg 5 Posted: 05:07 PM 07/07/08 (CST)
If you are looking to sell them you will need to get the word out.

Creating a website is a start but then you will need to market the site. If you can get your product in the hands of people who use them its a good way to build word of mouth business but that will be a slow process if thats all you do.

If you are serious I would consider sportsman/outdoor shows, boat shows, fishing seminars, etc...

You can also consider creating a web banner and pay for it to be posted on fishing related sites.

Whatever you do marketing is not cheap so you should consider your budget and figure out what your likely return on investment will be. That should help you decide which route to go.




DAO
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Joined 02/18/2008
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Daily Subscription Msg 6 Posted: 06:41 AM 07/08/08 (CST)
One suggestion would be to see if any of the local tournament promoters will allow you to set up a booth at the weigh-ins. Getting your baits in the hands of a tourny winner will get the word out fast. If that doesn't work then fish some tournaments yourself with your baits. If you make larger baits for northern or muskie then I would suggest going to some of the local Muskies, Inc. meetings with your baits. Soft plastic baits are hot for muskie and large northern right now. While there are a ton of soft plastic baits out there for all species, people are always looking for something different. Dave
BulBob
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Joined 10/31/2007
Posts:20

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Daily Subscription Msg 7 Posted: 05:04 PM 07/16/08 (CST)
I hate to be negative but there's a lot of companies selling soft baits and you will never make it into the big retailer chain stores because they are controled by the big distributers that also manufacture them. Well they manufacture them or have sweet contracts and close buddy buddy contacs with the ones you see in Walmart.

I thought that inventing something new that didn't really compete with any other product would make me rich. I invented the BulletBobber. I would need to spend 100s of thousnads on marketing and make my invention so popuolar with large demand to change the big boys heads.

To compete in the soft bait market will take a lot of marketing money and a cost to retail ratio that is much better then anything out there.

If you are doing it for a hobby and can get some custom orders you may get some sales but don't I wouldn't count on it as an income source.

The game is rigged against the little guys! Do you know there is 10% federal excise tax on terminal tackle? Take a look at the forms sometime and you will see it is rigged. The paper work to apply for paying the excise tax is bad enough to choke a lawyer. Big distributor lobbyist asked for the excise tax a long time ago to protect themselves from cometition. They also put in ways that they can get arround it but you and I can't.

The only good news is that Wal-Mart is cutting back on space for fishing tackle and that will help sales in little mom and pop shops.
Th bad news is Cabela's and Bass Pro Shops are springing up everywhere and they listen to big distributors.


WebDude
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Joined 02/26/2004
Posts:8490

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Daily Subscription Msg 8 Posted: 07:49 AM 07/17/08 (CST)
BulBob and stuntworms23,

If you guys have products that you produce, feel free to promote them here. I know how hard it is to break into a very competative market. BulBob, you're right, the big boys seem to crowd out the little guys, but I have found that the best way to get started is by word of mouth. If the product is solid and works, you will get some repeat business and hopefully the word will spread.

We get a lot of eyeballs here, and the delima you are both having with the sales of your products is one of the reasons this site is here. Send me some pics or other information and I will see what I can do to help. I could add you to the directory and also the Minnesota links page, if you have a website. If not, you could post once a week here in the products forum and we can see if we can't sell a unit or two. Adding some contact information would help, or directing to any type of outlets you currently have.

Anything I can do to help, just holler... it's a dog-eat-dog world out there and it's too bad that you need money initially to get heard.



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