Gimmick? I don't think so. I purchased a Banjo Minnow package last summer and had excellent results last fall with them. A little tricky to rig but they DO work well. Great action! After Texas rigging a shoreline with very little results, we then turned around and worked the same shoreline with Banjo Minnows. 8 largemouth in 30 min, 1 over 6lbs, nothing under 2 lbs.