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for Nostalgia -- A 1974 Herter's Catalog
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| Nostalgia -- A 1974 Herter's Catalog - - -
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Msg 1 Posted: 10:58 AM 07/02/07 (CST)
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As a lot of you know, I'm older than dirt, and like lots of geezers, I find looking back in time to be fascinating.
A couple of weeks ago, I bought a copy of the 1974 Herter's Catalog on eBay. There are always some for sale there. I bought that one, because I had one in 1974, when I had no money, but lots of dreams of expanding my tackle collection.
Back then, I live in faraway California, and the Herter's catalog was a glimpse (or so I thought) of the icebound state of Minnesota. Now that I've moved here, I discover that Herters was in Waseca, of all places...far from the North Country lakes.
Browsing through the catalog, some 33 years since it was published, I was struck by how much has changed in the world of angling, but also by how much it hasn't changed. Spinnerbaits were in the catalog, as were plastic worms. Not so many, of course, but those baits already were on their way up.
It's a fun step back in time to go through an old catalog like that, especially a Herter's Catalog, given old George's way with words and hyperbole.
And the prices! That catalog had two order blanks in it. Boy, do I wish I could fill out an order and send it in. Uffda!
MineralMan
O So Minnesota Blog -- Fishing Page
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Msg 2 Posted: 11:05 AM 07/02/07 (CST)
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Hey Mineral Man..
That sounds like a great walk down memory lane. I have a request that I believe folks would enjoy if you have the time and wouldn't mind doing it. Could you scan a few pictures of the older lures from the catalog and post them here? If there are some interesting lures, gear, articles etc., that deal with fishing they might be fun to see as well. Anyway, if it's an option and you have the time I think we would all enjoy it.
Thanks,
Jason "The Fisher" Pence
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Msg 4 Posted: 11:12 AM 07/02/07 (CST)
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Hey that's great. I am sure it will be really fun and interesting to see. Looking forward to it.
Thanks again Mineral Man,
Jason "The Fisher" Pence
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Msg 5 Posted: 11:51 AM 07/02/07 (CST)
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By request, the next few messages will contain images scanned from the catalog.
First, you have to know that George L. Herter always claimed that everything was his own design and manufactured right there at the Herter's factory in Waseca.
Not so, of course, and he didn't even conceal the real sources of the designs. He just changed the names, as you'll see.
Here's the lone spinnerbait in his 1974 catalog. It looks pretty familiar to me. See what you think:
MineralMan
O So Minnesota Blog -- Fishing Page
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Msg 7 Posted: 12:02 PM 07/02/07 (CST)
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If you liked Rapalas, George Herter was ready to help you out with a full line of copies of Rapala baits. Made in Japan, of course, rather than Finland, but who's counting:
MineralMan
O So Minnesota Blog -- Fishing Page
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Msg 8 Posted: 12:04 PM 07/02/07 (CST)
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Have a tackle or bait shop? George L. Herter would gladly sell you assortments of all the popular baits...or at least his copies of them. If you're an old-timer like me, you remember these lures, hanging on wires in bait shops and service stations wherever there was fishing. Sadly, those days are long gone. Read the names of these lures and see if you recognize their original names.
MineralMan
O So Minnesota Blog -- Fishing Page
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Msg 9 Posted: 12:06 PM 07/02/07 (CST)
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Herter's offered a full line of soft plastics back in 1974. Here are his plastic worms, but he had bugs, craws, and a lot of other stuff. If you wanted, he'd even sell you molds and the stuff to cast your own.
MineralMan
O So Minnesota Blog -- Fishing Page
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Msg 10 Posted: 12:09 PM 07/02/07 (CST)
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George L. Herter was a writer, too. He wrote a book called "Bull Cook," which was a cookbook that supposedly contained secrets of the greatest cooks in the world. Well...not so much, but he did have a recipe for the favorite dish of the Virgin Mary. He even wrote a Marriage Manual, entitled "How to Live with A Bitch." George Herter was a very colorful man.
I have the book in this catalog page below coming from a bookseller. I can hardly wait to see what George Herter can tell me about fishing secrets. I promise I'll share juicy parts.
MineralMan
O So Minnesota Blog -- Fishing Page
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| Nostalgia -- A 1974 Herter's Catalog - - -
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