Another option is Ganders Guide Series also over the counter exchange which is really nice for us river guys who are hard on our equipment. I just returned my second one snapped it in half coming up the stairs.
I asked for a new reel for christmas and my wife spent some time talking to guys at Dicks Sporting goods and a few other places and decided on the Sedona. All I told her is I liked Shimano and she did the rest. I love the reel, great reel for the price, I guess I must have picked out a good wife if she is able to go out and pick out a good reel for me.