Make sure you get a decent webmaster CK.. someone that will update when you need an update etc...|
Don't worry about needing a storefront on your website, since you can make PAYPAL buttons all over your website if you sign up for their business account (If you plan on selling/mass producing jigs.) Of course you don't have to do the paypal route, you can just get a P.O. box and do it that way. I wouldn't post my actual address on a website for people to send payment to. (I do that for my eBay but you have to already buy something for that.)
Even a BAD day of fishing is better than a good day of work; paydays excluded!
My Photography Website, includes sports and outdoors pictures
My Photos Blog, I update my website in blog entries.