I think the video was staged, probably for a commercial. It's just too well shot to have been some guy with a camcorder. It's funny as heck, though, and sure reminds me to make sure I have fresh plugs in my outboard.
Even eminent chartered accountants are known, in their capacity as fishermen, blissfully to ignore differences between seven and ten inches, half a pound and two pounds, three fish and a dozen fish. ~ William Sherwood Fox, Silken Lines and Silver Hooks, 1954